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In: Event Recap

It was an energetic night in SoHo as, the UK-based on-trend, on-price e-tailer that is the ultimate online shopping destination with fashion and inspiration at your fingertips 24/7, celebrated their first ever U.S. pop-up shop with live music, amazing food, and social channels buzz.

On a mission to make a major mark in the U.S. Market, is bringing their best styles of the holiday season to NYC with their shoppable showroom model, where shoppers can try on items in-store and then, using the store’s giant touchscreens, purchase online through the e-commerce site.

Another great feature tying in the omni-channel trend is tech partner Stylinity, which allows shoppers to catalog their favorite looks and pieces by scanning selected items and taking photos in their “Style Stages” which automatically sends an e-mail to shoppers and let’s them share on social channel for feedback and advice. The Stylinity team is especially excited to blend their new technology with, “ We love how forward thinking the company is. Shoppable showrooms are the future of retail and we are at the forefront of it with our technology at the boohoo pop-up,” says Tadd Spering, founder and CEO of Stylinity.

The boohoo team could not agree more as their social campaign is a major part of the experience they are bringing to the U.S. “ Social is at the heart of the brand, which has a target market of 16-30.” says Social Media Manger Roxanne Nejad. “It is an integral part to our launch in the U.S. market. The pop-up features our “pinsperation” wall and the opportunity to shop and socialize any product in-store.” And, the launch party was the perfect atmosphere to kick-off shopping and socializing as guests, including Style Fix cover girl Jamie Chung, coveted countless pieces of the holiday collection and added their own pictures and videos to the #theboohoostore feed as they danced along to the talented live acts of the night, FEMME and Tanlines.

The boohoo store officially opens their doors to the public this Saturday, November 1st and will be open until the 14th with a fun mix of shopping events and blogger and stylist meet-and-greets. See their calendar of events below.

The Quick Pop-Up 411:

What: the pop-up store

Where: 462 West Broadway [b/w W.Houston and Prince]

When: November 1st – November 14th

Follow #theboohoostore for the latest details.

Check out recent pop-up store in the press:


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