On November 4th we toasted the successful launch of Ariana Rockefeller‘s second pop-up shop in NYC, and there was plenty to celebrate! The month-long store features pieces from the Fall/Winter 2014 collection, as well as offers a special sneak peek of her Spring/Summer 2015 collection with exclusive samples on display.
After finding the perfect location for her key demographic in SOHO, we found a beautiful space with elegant details, including exposed brick and large skylight. “The location is the perfect backdrop for the pieces in this collection which were inspired by the vibrant downtown attitude, with the mix of gem tones, sheer details and metallic; while still keeping with the classic silhouettes and feminine cuts that are indicative of the brand.” says Ariana.
In collaboration with store designer Ryan MacFarland, we worked together to set a picturesque space with a white color palette, special lifestyle details such as luxurious white rose bouquets by Ode à la Rose , and beautiful artwork by Igor Bogojevic to further compliment the line. The flawless combination of the design of the space in tandem with Ariana’s new collection did not go unnoticed by the guests of the opening night, “The AR line belongs in Soho and it’s evident tonight with all of the AR bags leaving the store.” said guest Nadia Bartolucci, “Nothing shows her color blocking strategy and bold patterns better than a crisp white space. The event was a true success.”
Ariana’s current collection has a refined elegance with her iconic silhouettes and fresh colors and patterns that injects energy to the line. Stylist Sheila Clark of the Wilhemina Agency was immediately drawn to the collection, “It is very feminine and chic. I love the color palette and the combination of texture that she uses.” The room was full of true fans of the line, showing up proudly wearing their Ariana Rockefeller looks, like actress Uza Aduba, and with those leaving with a shopping bag of newly purchased pieces to add to their holiday wardrobes.
It was the perfect kick-off celebration at the #ARPOPSHOP with music by DJ Jilly Hendrix, refreshments from Perrier and A-list guests, including creative director Rob Younkers, Ariana’s mother Diane, TV personality Lo Bosworth, and Yahoo Style Editor-in-Cheif Joe Zee, enjoying the beautiful atmosphere created for the new pop-up. Don’t miss your chance to fill your closet with Fall/Winter looks from the Ariana Rockefeller collection, see details below:
The Quick 411:
What: The Ariana Rockefeller Pop-Up
Where; 498 Broome Street
When: November 3rd – November 30th (Closed Thanksgiving Day)
Hours: 11am – 7pm
Follow #ARPOPSHOP for the latest details.
photos by Patrick McMullan