The Concept Collective Introduces New Designers in the Hamptons
Season: Summer 2014
In the summer of 2014, we partnered with Prince of Scots for Summer in the Hamptons, a store-in-store concept of modern luxury and curated emerging fashion and lifestyle brands.
Goal: Transition the Concept Collective from a wholesale marketplace to direct to consumer retail destination.
Lionesque: LG worked with the Concept Collective team to develop a new merchandising story of curated emerging designers to the Hamptons for escalated brand awareness and new sales channels.
Results: Over 40,000 impressions to the Concept Collective brand over the summer months, 2 high profile magazine events and press mentions in Beach Magazine, Racked, Curbed Hamptons and Dan’s Papers. From product to social engagement to branded experience, we brought the face of Concept Collective luxury out east.