Simon Carter London Tests the U.S. Market

 Season: Fall 2010

The King of Cufflinks came to midtown Manhattan to celebrate his expanding empire and 25th Anniversary.

 

Goal: To bring awareness of the Simon Carter Menswear and Accessories brand to the U.S. wholesale and retail markets.

Lionesque: LG worked closely with brand manager Tim Danser and merchandiser David Campagna to develop a strategic calendar of events and marketing plan to grow awareness for the brand’s first U.S. pop-up shop.

Results: Buyers from Macy’s, Jones, Bloomingdale’s and beyond visited the pop-up to view the full collection and brand awareness amongst retail shoppers grew over 50%. Local press deemed it a must-shop store for the holiday season for menswear, including CBS Best of New York, MR Magazine and Time Out New York.