NFP’s Makes Fall Pop-Ups a Key Part of Business Model

Season: Recurring Fall

Goal: Introduce the brand to a new geographic area and grow awareness with existing and new customer base.

Lionesque: LG has worked with designer Gail Travis since Fall 2009 to introduce the NFP brand to the midtown market. We work with the NFP team to establish a story in their pop-up space and craft a calendar events geared towards high-touch customer interaction and education.

Results: Starting with one month at RSPOP; NFP continues to grow and evolve into our larger space RSPOP+ for multiple months during the fall seasons. They see consistent growth in foot traffic and conversions year after year, and repeat customers remain consistent as well.