Style Met Wellness at The Mira Pop-Up Shop
Season: Winter 2015-16
Mira created the ultimate women’s haven to showcase their wellness bracelet and app in an immersive setting.
Goal: New to the market, Mira tapped TLG to help introduce their brand to the NYC woman and create a concept and design to showcase how their wellness app helps enhance all aspects of a woman’s life. They also aimed to optimize the location to connect with their target consumers, press, and influencers.
Lionesque: The Lionesque Group came on to create an experiential 3-month pop-up store to introduce the brand and immerse customers into the “World of Mira.” Deliverables included store concept, design, production management, oversight of custom production, securement of technology partners, staffing & weekly reporting data on foot traffic, sales conversions & social media engagement.
Results: TLG created a concept and store design that encaptured the Mira brand and promise, with a store consisting of vignettes of a woman’s life. Activity boosts were strategically placed to show how the Mira activity tracker brings fun to your everyday life. In addition, TLG incorporated interactive tech areas that allowed shoppers to experience the app through an oversized monitor, make their color choice with the help of a touchscreen window display, and even print their social posts with the fotofwd activation. Once doors opened, TLG assisted in ensuring their was a robust in-store events calendar, including the opening VIP reception and nights with Butter London and Mindfresh, which garnered 5x+ conversion rates. The store also gained press from major publications including The Fashion Times and Racked NY, live coverage from the store from New York Live TV, and social media attention from top bloggers including Natalie Off Duty, Dylana Suarez, The Spicy Stiletto, and Celebrity DJ Vashtie.