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Maille Introduces their Famed Mustard to Midtown

  Season: Holidays 2015

Maille creates intrigue with an NYC pop-up to help get Midtown familiar with their many intricate flavors and the only black truffle mustard on tap

Goal: To introduce their brand to a new  location in NYC and gain a deeper understanding of their customer base.

Lionesque: TLG worked with the Maille team to ensure move-in ran smoothly for a well-branded, optimally laid out store, and helped coordinate marketing initiatives through the hotel and events.

Results: The Maille team