Madison Reed Goes Pop-Up to Perm
Season: Opened Fall 2017
After a successful pop-up venture in Flatiron, NYC Madison Reed signs a 10-year lease in the area
Goal: Bring the Madison Reed Color Bar pop-up concept to a permanent location
Lionesque: TLG provided a complete turn-key solution by helping to transform Madison Reed's first-ever permanent retail space in NYC. Working side by side the team to translate the concept, design aesthetic and store flow to a permanent Color Bar; the Lionesque team oversaw design, construction details, sourcing, budgets and production from demolition to renovation to doors open.
Results: From the moment doors closed on the pop-up, NYC residents had anxiously awaited the opening of their first permanent space. Since the space has opened they have garnered praise from many outlets including Business Insider, Tech Crunch, and Cosmetic Design World and they plan to continue to expand their brick and mortar footprint to 25 locations by the end of 2019.