The Julie Vos Pop-Up Adds Brightness to NYC
Season: Spring/Summer 2015
With an already devoted e-commerce following, Julie Vos Jewelry opened up their first Pop-Up in Midtown at the Roger Smith Hotel
bringing to life the beautiful aesthetic of their online presence.
Goal: To test their first physical retail location in Midtown NYC and build their existing customer base as well as expand to new customers.
Lionesque: LG worked with the Julie Vos team to ensure a well-branded and optimally laid out store, and ensured move-in and events ran smoothly.
Results: The Julie Vos pop-up saw such great success throughout the first month, catering to both their devoted followers and the Midtown customer base, that they extended their stay an extra month for the summer. They were also able to utilize their dedicated blogger following for a great VIP reception and really use the physical location to listen and gain a deeper understanding of their core customer. Due to their success, the brand plans to continue to utilizing pop-ups in the future as part of their overall marketing strategy.