Since June 2011, west coast brand johnnie-O returns each Spring to midtown Manhattan to introduce what’s new in west coast prep for men, kids and women.
Goal: To engage with customers as the primary sales channel and grow brand awareness with local media and influencers.
Lionesque: LG has worked with the johnnie-O team since 2011 to pop-up in midtown Manhattan, which is ideally located for their target shopper at the intersection of midtown Manhattan businesses and commuters from Connecticut.
Results: Each year, awareness and sales consistently increases for the johnnie-O brand. Starting with our boutique space RSPOP in 2011, the brand has quickly grown to our middle space at the Roger Smith hotel as the product offering continues to expand. Over the years, the johnnie-O pop-up has received press mentions from high-profile publications including: WWD, Time Out NY, CBS Best of NY and RackedNY.