Food52 Brings Holiday Market Envy to Union Square
Season: Holidays 2015
Union Square proves to be a prime location for success for the Food52 Holiday Pop-Up Shop.
Goal: After two years of holiday markets under their belt, the team at Food52 tapped The Lionesque Group to introduce the brand to a new geographic area/demographic.
Lionesque: TLG hit the phones and pavement scouring the city for the best location possible for the Food52 Holiday Market. Once secured the team worked hand-in-hand with Food52’s creative director Alexis Anthony to design and transform the very raw and recently vacated (former iconic Starbucks space) into the authentic aesthetic of the brand that curates all things around cooking in your life.
Results: In less than 3 days, in partnership with Food52’s team, we opened doors to what many dubbed a holiday wonderland in the middle of the bustling Union Square during peak holiday shopping season. Foot traffic was robust throughout the duration of the pop-up, many products sold out and they experienced overall positive ROI. The coveted brand also garnered press from major publications including Instyle, AM New York and beyond.