There is a good reason why there is a “Touch Me Seriously” sign next to the button downs. Starting off in the CrossFit world and as a sponsor for the Reebok CrossFit games, Mizzen+Main set out to design a line that is fit for the hard working gentleman. It’s product line includes non iron moisture-wicking and wrinkle free shirts perfect for sport or casual wear. Rooted in tradition and made in the USA, Mizzen +Main prides itself in performance fabric for the man who needs functionality, flexibility and the style of a Kennedy.
Mizzen+Main has popped up at The Hatbox, located in the Refinery Hotel from now until November 28th. We had the opportunity to speak with Ashley Hanna, VP of Sales at the store and ask her a few questions about the brand.
What is the goal of the pop up?
To gain presence in the North East! Since we are from the South, we have mostly established our brand there and in Chicago, having also done some pop ups in Boston & DC. Our goal is to sell to the New York man and see how well it’s received. We want to get the brand name and experience out there.
What story is Mizzen+Main telling in the space via design?
The Mizzen+Main lifestyle is active and rooted in tradition and the American spirit. Not only are we American made, but a portion of each sale is donated to charities and job programs for veterans like the Wounded Warrior Project, Lone Survivor Foundation, Navy Seal Foundation, 31 Heroes, and the Travis Manion Foundation to name a few.
What are the key items your shopper should check out first? All our basics, our non iron moisture wicking button down shirts and V neck sweater weaves for $105. This year new to the collection, we have also added sweaters, polos and in a week – chinos offered in a variety of colors.
What is the Mizzen+Main man’s drink of choice? It would have to be Bourbon, based off our Southern roots.
What sport does the Mizzen+Main man play? Football. There is reason why we are a fast favorite among professional athletes and why JJ Watt is our latest Mizzen+Main ambassador. We have some of the most comfortable, well-fitting, best performing shirts on earth!
Any upcoming events we should all know about? – Yes! We are launching our new Chinos – The ‘Chino Reveal’ party on 19th at 7pm we would love for everyone to make it. Then after the 28th when our pop-up is done, we will be heading to San Fran.