On Thursday November 19th, the women of NYC were introduced to the missing ingredient in the average fitness tracker – style. They were welcomed into the Women’s World of Mira, designed by The Lionesque Group, a space where where a woman feels at home, welcomed and where she finds vignettes of her life everyday; her workspace, vanity, living room and home.
Sipping on drinks from Skinny Girl Cocktails and listening to the sounds of DJ Vashtie, the guests of Mira got a taste of what it can be like to be empowered by a beautiful product that supports her, inspires her, and understands that you don’t have to sacrifice style in order to be healthy.
The Mira bracelet is designed by women for women, and takes its aesthetic inspiration from the fashion world, fusing fine jewelry with a wellness tracking app, redefining what we come to expect in wearables. Guests were able to test the app in-store and try on the newly debuted fashion forward finishes including Rosé All Day, Jetsetter and Polished Rosé All Day.
Gone are the days of the clunky rubber sports trackers that scream “I want to be fit!” The Mira smart bracelet allows you to wear it anywhere: office, gym, date night and everywhere in between.
Guests which included well known fashion bloggers and influencers were all impressed with how beautifully Mira can help them discover their personal path to wellness.
Kelly Hoey, writer for Inc. Magazine and Connector, commented on its easy to use function:
“As a writer working on a deadline, I find lots of excuses to skip exercise in order to keep working. Mira is a sleek stylish reminder to get up from my computer and get moving!”
Liza Kindred, Founder of Third Wave Fashion and expert in the fashion tech space loved the sleek design:
“Mira addresses a big problem in wearables: when they are ugly, no one will actually want to wear them. By fixing sizing issues and wrapping the device in a truly pretty package, Mira makes wearable tech, wearable.”
The Mira pop-up will last three months into the holiday shopping season where they will be partnering with an array of lifestyle brands for special events that will offer fun new experiences; from fashion, beauty and wellness tutorials to book signings and pampering parties, expert panels and charming happy hour soirees. Guests should expect a multi-faceted experience, bringing together high-style, empowering tech, and a contagious sense of fun and everyday functionality.
Live a happier, healthier life without compromising your style, step into the life of Mira!
What: The Mira Pop-Up Shop
Where: THE CORNER at the Roger Smith Hotel, 501 Lexington Ave [Corner of 47th & Lex]
When: November 18th – February 15th, 2015
Hours: Mon – Fri 11am – 8pm, Saturdays 12pm -6pm.
Follow @MyMiraFit and #HelloMira for event announcements! Missed the event? Click HERE