Our Services: For Brands
As retail strategists and pop-up pioneers, our expertise lies in creating immersive and ROI driven experiences. Beginning with a deep dive into strategy, we help our clients rethink in-store experiences. We work with you to ensure a powerful story is told – one that incites discovery and engagement – and we architect the opportunity for customer learning and future decision making.
1 in 4
Pop-Ups expanded to long-term brick-and-mortar
2016 – 2017
Increase in e-commerce traffic
International foods and goods marketplace
1 Month Pop-Up
Of instore visitors turned converted into sales
Luxury active apparel company
2 Month Pop-Up
Increase in brand awareness
Performance menswear brand
1 Month Pop-Up
We are an extension of your team
We will work with you to assess your goals, brand DNA and customer targets. Once we have completed a deep dive into what your company is looking to achieve, we will develop an activation strategy that promotes your brand’s message and engages your target audience.
With a clear strategic roadmap, we will create and deliver a conceptual design plan and budget proposal that incorporates all estimated moving parts for an effective pop-up shop.
Once strategy has been developed and budget estimates have been approved, it’s time to find the best location for your pop-up store. The Lionesque Group will leverage its long-standing relationships with real estate partners and procure the ideal location; a location where foot traffic and customer demographics are inline with your key targets and the aesthetic of the space is on brand with yours.
We will assess permitting and occupancy needs and ensure you are prepared with necessary paperwork and certificates for your event(s).
Design and Merchandising
After a location is selected, we will move into the 3D design phase to create space renderings and flesh out space layout, including exterior and interior elements. The design phase will be developed in accordance with agreed budget projections and will deliver the message of your brand and activation strategy.
We will ensure your layout upholds a retail point of view and is optimized for telling an impactful story, customer flow, interaction and transacting.
As we ramp up to store opening, we will assist you in finding and selecting your in-store staff and street teams. This phase will include guidance on an optimal staffing schedule, staff selection criteria and interviewing, as well as creating an operational in-store manual for your hired team.
Calendar of Events
From the opening reception to co-hosted events, we will work with you to flesh out an in-store calendar of events for the duration of your pop-up store that amplifies your brand’s reach and builds an organic community around your brand. We will tap our extensive rolodex to help you secure strategic partners and sponsors that compliment your message and extend your reach.
Build-Out and Execution
Project management by The Lionesque Group will allow your company to focus on your brand while we ensure the best execution. We will:
i) secure and manage all vendor relationships
ii) create and manage production timelines and run of show
iii) hire and train day-to-day staffing if needed
Technology Integration, Analytics & Reporting Metrics
From conception stages, we are actively thinking about achieving your goals. Whether it’s brand awareness, customer education, sales or testing a new market, we will ensure you are positioned to gather data that will increase your ROI short term and longer term.
i) Traffic – We will incorporate devices to monitor traffic, dwell times and conversions.
ii) Sales – We will ensure you are positioned not only to run sales, but to collect data on your customers for future follow-up as well as service and merchandising enhancements.
STRATEGY THINK TANK AND COACHING
We are your strategy partner
Think tanks are immersive sessions, ideal for teams looking for a comprehensive view and evaluation of their current retail strategy. We will analyze what’s working, what can be improved upon and culminate the program with an actionable roadmap for implementing a strategy to bring your concepts to life.
Think tank sessions culminate with a clear strategic roadmap, a conceptual design plan and production budget estimates that incorporate all estimated moving parts for an effective pop-up store.
We will work side-by-side your team to unlock potential opportunities in the market as well as evaluate the strengths and weaknesses of existing concepts and opportunities. As your ideation partner, we will work with you to create a retail expansion blueprint and create a strategy that take your idea to the next phase.
Group Coaching Session
This offering is ideal for a group looking to co-ideate about retail strategies. Based on the level of experience of the group, we will uncover insights that help roadmap future opportunities to grow your business via brick-and-mortar retail channels.
We inspire innovation
Keynote & Conferences
Book our CEO to present at your next conference and leverage her years of experience in reimagining the brick-and-mortar environments and what retailers need to do to adopt “smart technology” changes.
Past speaking engagements have included: Shoptalk 2017 & 2016, IRDC 2017 * 2016, The Everywhere Store 2017, Coterie 2017, Shopify UNITE, Retail Innovation Conference 2016, Northside Innovation Festival 2016, Guest Lectures at FIT and Parsons, FreeStyle Fashion Conference 206 & 2015, Fashion Snoops X Pop-Up Retail 2014.
Live Interactive Sessions
Connect with us via a Live, Interactive 2-Way video cast.
We will be adding new programs throughout the year and we can create a customized program upon request.
Our video casts:
– Last up to one hour
– Allow for up to 200 connections into the Cast (a connection is considered a login from a unique location)
– Includes a two-way video experience (including interactive HD streaming video and audio)
Ready to pop? Send us a message and we’ll get back to you shortly.