We are pop-up architects™ who have produced over 100 pop-up retail experiences in New York City, Austin, Los Angeles and the Hamptons.
In 2015, we were honored with the 2015 Retail Innovator Award for our work to transform the pop-up store environment by Retail Touchpoints. In 2014 our work was honored with the CLIO Image Award for experiential engagement, and we were finalists for the New York Design Award for marketing and branded experiences.
Beginning with the vision of the branded experience, Lionesque Group guides clients throughout the entire lifecycle of the “pop-up experience.” The advisory begins with a deep dive and conceptual ideation, and continues with project management from pre-planning to store opening, and concludes with the merging of Lionesque Group’s knowledge of social media strategy with the company’s deep Rolodex of partners and sponsors.
We make it our mission to think outside the box so that your brand makes an long lasting impact with your target audience.
We scour the globe for what's new, fresh and cutting edge, and bring innovative ideas to your pop-up activation.
We are an extension of your team from ideation to break-down, and have an extensive database of vetted vendors and partners for you to leverage.
We take the time to evaluate your options, plan the most effective strategy and are fully invested in your success today and in the future.
We will work with you to assess your goals, brand DNA and customer targets. Once we have completed a deep dive into what your company is looking to achieve, we will develop an activation strategy that promotes your brand's message and engages your target audience.
With a clear strategy roadmap, we will create and deliver a conceptual plan and budget proposal that incorporates all estimated moving parts for an effective pop-up shop.
Once strategy has been developed and budget estimates have been approved, it’s time to find the best location for your pop-up store. The Lionesque Group will leverage its long-standing relationships with real estate partners and procure the ideal location; a location where foot traffic and customer demographics are inline with your key targets and the aesthetic of the space is on brand with yours.
We will assess permitting and occupancy needs and ensure you are prepared with necessary paperwork and certificates for your event(s).
After a location is selected, we will move into the design phase to create space renderings and flesh out space layout, including exterior and interior elements. The design phase will be developed in accordance with developed budget projections and deliver the message of your brand and activation strategy.
We will ensure your layout upholds a retail point of view and is optimized for customer flow, interaction and transacting.
From the opening reception to co-hosted events, we will work with you to flesh out a calendar of events for the duration of your pop-up store that amplifies your brand’s reach and cross marketing channels to your key customer targets. We will secure strategic partners and sponsors that compliment your message and extend your reach.
Project management by The Lionesque Group will allow your company to focus on your brand while we ensure the best execution. We will:
i) secure and manage all vendor relationships
ii) create and manage production timelines and run of show
iii) hire and train day-to-day staffing if needed.
From conception stages, we are actively thinking about achieving your goals. Whether it’s brand awareness, customer education, sales or testing a new market, we will ensure you are positioned to gather data that will increase your ROI short term and longer term.
i) Traffic – We will monitor traffic, dwell times and conversions.
ii) Sales – We will ensure you are positioned not only to run sales, but to collect data on your customers for future follow-up as well as service and merchandising enhancements.
iii) Social – We will identify key influencers during your campaign and report on engagement metrics and sentiment analysis across social media platforms.
Being creatives at heart, one of our favorite elements of pop-up planning is diving-in and unloading all of our built up creativity. While we fully recommend to anyone designing a pop-up to stay open-minded and unleash even their most extravagant ideas, we know it is always in our best interest to keep organized and make sure we have created the right starting point. To help simplify this we have narrowed down our top three areas to have in place before diving into the full design and layout of the space: your colors, your materials, and lastly your budget.
As first published on www.psfk.com.
Each week there is a new brand launching, be it apparel or accessories, food or technology. Launching a website is possible for almost anyone who can buy a template, upload photos, adjust colors and fonts. Every industry seems saturated with options, and competition is fierce.
It has been very rewarding working with The Lionesque Group to rent our flexible space for pop up shops. They have been extremely professional and diligent with their approach and have successfully assisted Refinery Hotel in executing short term and long term pop up shops. We enjoy the collaboration and look forward to continuing this partnership into 2015!
Working with Lion’esque Group was one of the best decisions we made in regards to our first popup experience in NYC. Melissa and her team were awesome – always very responsive and super efficient at helping us problem solve any challenge. They contributed significantly to the success and smooth execution of our whole experience.
This fall we chose to open a pop-up in New York to test the market and to build brand awareness; working with Melissa and her team ensured that we achieved both goals as we acquired new customers and converted higher sales with our existing customer base.
As a new designer, it was instrumental having Lionesque Group to guide us through pop-up preparations. From shop design to strategic partners like Songza, Melissa is hands-on with ensuring the brand’s voice and aesthetic leaves a lasting impact to both new and current customers.
Ready to pop? Send us a message and we’ll get back to you shortly.